Mineral Makeup: The New Trend

The latest trend in the cosmetic business is mineral face makeup. This organic makeup is promoted to be a better and healthier alternative than traditional makeup. Certain ingredients which are considered irritants are omitted from the development of mineral makeup cosmetics. A few of these irritants include: talc, fragrances, dye, oils and preservatives.

Mineral makeup cosmetics have become a hot item with today's health conscious woman. Cosmetic companies are in heated competition to offer this popular product to their customers. Many of these companies are investing in the development of their own line of mineral cosmetics using minerals to produce different colors and effects.This innovative makeup is being marketed as a healthier alternative to previously developed makeup by the cosmetic industry. Emphasis is being placed on using mineral makeup and its advantages such as anti-inflammatory, purification, pigmentation, and natural ingredients. These mineral based makeups also emphasize that using ingredients such as zinc oxide will provide the consumer with natural sunscreen to protect the complexion from UV rays and prevent bacteria on the face.

Due to its receptivity to coloring, mica makes a great base for mineral face makeup. Before pigmentation, mica is ground into a white powder; the finer the ground, the smoother the feel. Because mica can be formulated to match any skin tone and texture, it is one of the key ingredients of most mineral makeup cosmetics.

Another mineral used is iron oxide which is commonly referred to as rust. It is added to the cosmetics for a yellow or bronzing tone. Shine can be increased in the makeup by the addition of bismuth oxychloride. The bismuth also adds a luminescence to the product creating a satin glow to the skin. Whitening the makeup for adaption to various skin tones is achieved by the addition of titanium dioxide.

Here are just a few of the minerals that are being used in the up in coming industry of mineral makeup cosmetics. More cosmetic companies are fighting for the mineral cosmetics market, and because of this more minerals will be milled and developed. Currently companies are offering products that are mineral based that help moisturize dry skin to look and feel healthier, prevent clogged pores and acne, offer smoother coverage and a silkier feel than more traditional cosmetics. They also offer a product to give the feeling of natural skin.